The couple behind My Horse Box, a luxury equestrian subscription box company, are launching their own range of riding socks. My Horse Sox will be selling fun, quirky and comfortable socks for equestrians, and the first collection is being launched via Kickstarter.
Speaking about the new range, My Horse Box co-owners Annabelle Brittle and Jonathan Slater said, “the world of equestrian wear is growing rapidly, and seems to be becoming quite serious with all these technical fabrics and performance features. We wanted to create something vibrant and fun for every horse rider, at an affordable price point but with plenty of personality. We think our first collection fits the bill perfectly, and we hope people are going to love them!”
The range contains three designs, each featuring a hand-drawn horse and rider and some motivational text. The turquoise pair reminds you to “Reach For The Stars”, the yellow pair encourages you to have “Just One More” jump, and the pink pair applaud you for “Horsing Around – Again!”.
“The idea of My Horse Sox started as a bit of an in-joke between Jonathan and I,” says Annabelle. “We always said that if we ever created riding socks, we’d have to call them My Horse Sox as an homage to the name of our subscription boxes. Eventually it became less of a joke and actually seemed to be a great idea, and that’s how we’ve ended up launching the Kickstarter to turn our designs into reality.”
Kickstarter works by taking a ‘pledge’ from customers in exchange for the delivery of their chosen product once the manufacturing process is complete. In essence it’s a pre-order system which allows the project owners to raise capital and gauge customer preferences before the garments are made. My Horse Sox has a project goal of raising £3,000, and pledgers who back the project will only part with their money once the goal is met. If the goal is not met, nothing will be manufactured, so the only way to get your hands on a pair is to help back the Kickstarter. The Kickstarter will end on Sunday 26th of August 2018.
One pair of socks can be pre-ordered by pledging £6 or more, and you can pre-order gift packs of 3 pairs (£16) and 9 pairs (£42). There is also a wholesale option for retailers.
For further information or images, contact Annabelle Brittle –