Why mindset is the key to unlocking your potential

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Tara Best Founder and MD of Tara Punter PR 14 1 750x440 - Why mindset is the key to unlocking your potential

Tara Best Founder and MD of Tara Punter PR 14 1 300x200 - Why mindset is the key to unlocking your potentialFounder and Director of Tara Punter PR, shares an introduction to mindset and why it is the key to success and happiness.

“Your mindset is everything. To me, it’s the most important asset that you have. The best ideas in the world will remain just that if the mindset underpinning what you do isn’t right.

It’s no secret that having horses or a rural lifestyle can be tough at times. Dark, cold mornings and evenings in winter, endless mud and rain, or injuries which appear from nowhere the day of a long-awaited competition, you name it, we’ve been there. But, going through each day with a positive mind and mentality will help you to navigate these challenges and to see the opportunities, not the knocks. Only you have the power to choose what kind of day you have, so choose wisely. 

Interestingly, mindset goes way beyond just ‘the mind.’ Your beliefs, your attitude, your passion, your habits, are all down to mindset.

For example, if you fall out of bed feeling tired, you’ll feel that way all day. Whereas if you get out of bed and consciously decide that you’re going to get yourself feeling energised and pumped for the day then that’s how you’ll feel. It just goes to show that your thoughts are even more powerful than you ever realise. And wouldn’t that make those 5am stable calls just that bit easier!

Remember, ‘Your mindset is the single biggest weapon you have – use it wisely.’

So, what is mindset?

Mindset is a way of thinking: your frame of mind. Your mindset is a collection of thoughts and beliefs that shape your ‘thought habits’. In turn, your thought habits affect how you think, what you feel and what you do. Your mindset impacts how you make sense of the world, and how you make sense of yourself. Basically, your mindset is a big deal.

Your mind is divided into your conscious and unconscious mind. Interestingly, the unconscious takes up a staggering 96% of your mind space! Your unconscious mind is the part we want to work with.

Your current beliefs have generally been ingrained since you were a young child. Your mindset and your associated beliefs are almost all programmed by the time you are seven years old. Surprising right?

If you were told when you were younger that ‘money doesn’t grow on trees’ you’ll quite likely believe it to be true well into your adult years, and you may have some subsequent money blocks. But it is essential to realise, these aren’t your beliefs and that you have the power to rewrite them. It’s never too late!

Some people struggle with confidence issues; “I’m not good enough” for example. These can come to the fore when out competing. Maybe you were told you ‘weren’t trying hard enough’? Well, these ‘normal’ actions can have a long-lasting, negative impact on your mind. But we can overcome them, and considering our horses can pretty much read our minds and take their cues from us, it’s vital that we do!

Law of Attraction Expert Fiona Drake explains: “We think up to 70,000 thoughts a day. Each thought we think is effectively an affirmation. What’s the story you’re telling yourself? Catch yourself as you think a negative thought and switch it for a positive intentional thought.”

Tara Best Founder and MD of Tara Punter PR 10 1 298x300 - Why mindset is the key to unlocking your potential

Let’s look at some different kinds of mindset, and how you can programme your mind to be positive and to raise you up.

Money Mindset

Money mindset is an overriding attitude that you have about your finances. It drives how you make key financial decisions every day and it can have a big impact on your ability to achieve your goals.

A fixed or negative money mindset will really limit your earning potential, your saving potential and your spending potential! In business, people with a fixed money mindset will genuinely believe they can’t charge what they both desire and are worth and will never really obtain the true growth and results in their business that they deserve.

Outside of business, a fixed money mindset can mean you’re always pinching the pennies, worrying about cash, and not investing in things which could save you other valuable resources like time, which can also have a detrimental effect.

Handy tip: there are specific money mindset coaches out there to help you if this is something you struggle with.

I use money mindset affirmations, such as, ‘I am financially abundant’ and ‘I always have enough money for my desires and the life I want’ as part of my daily mindset routine and encourage you to try it.

If you say something enough times, your mind believes it. For example, if you want to save some cash each month to cover those unexpected vets bills or to treat your horse to something, you could try saying ‘I am so grateful to have saved £100 this month.’ Trust me, this stuff really works!

Self-belief mindset 

Everyone has the capacity to improve their self-belief and science tells us that people with a strong sense of self-belief are not only admired, but they inspire confidence in others.

However, low self-belief is the biggest reason for not doing something. You may hear yourself saying ‘What if I fail?’ ‘What if I can’t do it?’ These ‘what ifs’ are the biggest killer to any idea or dream. Your self-belief is strongly linked to your unconscious mind, so it is really imperative to work on this through mindset work.

Just before you fall asleep is when your mind is falling into that unconscious state. It is the time when things can truly sink in, so if you’re thinking ‘I’m not good enough’, then your mind will believe you. In the last hour of the day, your mind is like a sponge and it is absorbing information to the extent it was when it was less than seven years old. So, ensure the last hour of your day is filled with positivity and self-love!

Try picturing how it would feel if you had fulfilled the dream or goal you wanted to. What would you say or do? Get inventive with your imagination and begin to put yourself in those shoes of the future you, your self-belief will soar!

Growth mindset 

People who believe their talents can be developed, whether it be through hard work, good strategies or input from others, have a growth mindset. The best things happen when you step outside of your comfort zone. The scariest things I have done in my business and life have resulted in the biggest gains. Having that faith in myself comes down to having developed a growth mindset.

If you don’t have a growth mindset, you’ll rarely be able to improve yourself, or, for example, grow a business, as you’ll find yourself plateauing. It was in April 2017 that I needed a growth mindset more than ever. My business had plateaued and I had to find a way to be able to work with more clients.

My own coach (yes even coaches need coaches and I’ve had one for years now!) advised me to grow my team; this terrified me. I am a self-confessed, control freak! However, because I had a growth mindset, I knew I would and could grow my team. I had total faith in myself and my business and took on a Journalist and an Assistant. I’ve never looked back.”

What can you do to build a growth mindset? Is it that you need to take on someone to help with your horsey chores so you can focus on riding in the winter months? Or do you need to invest in a high-level instructor to help you get to the next level? Maybe you’re starting or growing a business and a business coach is what you need to stand out in the equestrian market?

 Why is Mindset important?

Mindset really is everything. It’s the biggest, most powerful and by far the best thing you should invest in.

Mindset work will rarely be ‘finished’ – I’m forever working on mine. I find it helps me in all areas of my life; business, relationship, with my beloved ex-racehorse, Ollie, and mostly, with myself.

Just remember, as soon as you uncover some blocks, others will arise; keep working on you, as you can be your own worst enemy or your own best friend. Which will you choose?

As soon as you believe in this work and have total belief in yourself, anything really is possible. I’ll never forget my Mum telling me ‘anything is possible if you work hard enough and put your mind to it!’ That’s a quote from my childhood that I’ll remember, embrace and share for the rest of my life. Talk about an early self-belief mindset!”

Until next time,

Tara x


Tara’s Black Friday Offers 2020

Black Friday is fast approaching and with 2020 being a year like no other, there’s no better time to set yourself up for success in 2021.

Tara is running a very special offer between 27th-30th Nov inclusive – 50% off her popular self-study courses, Mindset Mastery Online and Superstar Mindset & Marketing Online.

Mindset Mastery Online – was £495, Black Friday offer = £247.50

This four-week online course is perfect for anyone looking to invest in their mindset.

The course has helped hundreds of people to improve their self-belief, live a happier life, feel more confident, take control of their thoughts and feelings, be more productive and, overall, feel positive every day.

Superstar Mindset & Marketing Online – was £695, Black Friday offer = £347.50

This eight-week online course is perfect for equestrian business owners looking to invest in their mindset and marketing..

After a turbulent 2020, Superstar Mindset & Marketing Online will enable users to skyrocket their success in 2021; building solid foundations, mastering their mindset and creating a business and life they love.

Offers will launch on 27 November and run until 30 November 2020, use code BLACKFRIDAY50 to purchase:  https://tarapunterpr.teachable.com/p/home

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