WITH a host of entries this year’s TSM Social Media Award presented at the BETA Business Awards in Birmingham were met with much anticipation.
For the first time, this award was split into two categories, ’20 hours and under’ and ‘over 20 hours’ depending on the length of time the company spent on their social media per week.
The award sponsored by leading pet and equestrian agency Tim Smith Marketing (TSM) and was set up to reward the company that best utilizes social media and uses it to best effect as a marketing tool.
The three strong judging panel took into account presentation, innovation and use, content creativity, captivating stance and engagement with audience through use of accurate, useful and compelling information.
The winner of the ‘20 hours and under’ category was awarded to Burghley Horse Trials. All three judges were undivided in their decision, saying: “Their pages were packed with interesting and effective posts with original and shared content, and a high level of engagement. They managed to succeed in maintaining a bright, snappy presence all year round.”
The ‘over 20 hours’ award was won by Horseware Ireland who also received top praise from the judges. They were particularly impressed by the “strong pages with lively and eye-catching images and avid engagement”, adding: “Content is fresh, original and constantly updated with product information, inspirational quotes, plenty of videos and graphics. The voice of the pages is warm, chatty and good-humoured. Their pages are upbeat and entertaining.”
The awards were presented by TSM Ltd Managing Director, Tim Smith who said: “We were delighted to support the awards. Social Media is now such an important part of the whole marketing mix and we had two fantastic winners in Burghley and Horseware Ireland.”