When Tottie clothing launched their #TottieReborn campaign recently, they decided they needed REAL riders with catwalk-standard looks to model their superb collection of sporty, sumptuously dyed and high-tech women’s riding and leisure wear.
A social media campaign was conducted over two weeks inviting riders all over Britain to put themselves forward as the new faces of Tottie clothing. The results were astonishing.
“Far from being the gnarled, weathered bunch of riders we are so often assumed to be, we received over 800 applications from stunning girls all over Britain,” says Tottie’s Rachel Bowler. “They are riders who enjoy all types of disciplines and their response to our completely different range of riding wear, heavily influenced by the latest fashion trends, was AMAZING.
“We made our final selection of six, and the winners were then invited to model our clothing in a studio just outside Harrogate. They were absolute naturals; the resulting photographs speak for themselves.”
The final models were: Caitlin Longley and Josie Proctor from Yorkshire; Isabel Southworth from Derbyshire; Katharine Pickering from Cumbria; Cara Williams from Anglesey and Hannah Pybus from Nottingham.
The photos will appear in adverts in British Dressage and British Showjumping magazines soon, and can be seen at www.tottie.co.uk, plus a fun behind the scenes video.
In keeping with Tottie’s young, digitally-savvy market, the range is available to buy online only via www.tottie.co.uk, where customers can sign up to the Tottie VIP club (for prizes, preview invitations and more) and flick through an e-magazines to see the full Tottie range.
Hannah Pybus, one of the chosen Tottie models, said: “We had such a fun day with Tottie. Their clothes are modern, brilliantly fitted and absolutely what riders my age want to wear, so it was not difficult to relax in front of the camera.” When asked to assess the new Tottie range, she simply said: “Brilliant! Vibrant colours and a fun range.”