One of Britain ’s finest agricultural events has been granted the Royal seal of approval, following a lengthy application process.
The long-running Three Counties Show at Malvern in Worcestershire, will now become the Royal Three Counties Show – a thrilling accolade for organiser, the Three Counties Agricultural Society (TCAS), who confirmed the news today.
The much-loved historic food, farming and countryside event, which has delighted people in and around Herefordshire, Worcestershire and Gloucestershire for more than 200 years, is now one of the biggest livestock shows in the country.
In the past three years alone, livestock entry levels (cattle, sheep, pigs and goats) have reached a staggering 4038, and are now on a par with The Royal Highland and Great Yorkshire Shows.
Said Michael Warner, Chairman for the Society’s Board of Trustees: “This is wonderful news for the Society, and for individuals and businesses throughout the three counties, and I am delighted that our efforts to secure this endorsement have finally come to fruition.
Having a ‘Royal’ in our stable of events, will almost certainly add weight to everything we do here, and affirms our place as one of the top agricultural shows in Britain . We are indebted to many people who have been instrumental in helping us to achieve this prestigious accolade, including our exhibitors, competitors, traders and visitors who have supported this Show over the years through times of prosperity, hardship and change.”
We would like to acknowledge the assistance of former TCAS President, the late Michael Brinton HML, our current President, Countess Darnley JP HML and Sir Henry Elwes KCVO, who have supported our endeavours throughout.
The Show’s new title acknowledges its contribution over two centuries, to the promotion of breed development, commercial farming and food production, together with its efforts to create opportunity for educational interface between farmers and consumers. Farming aside, it has also been a source of entertainment and a great day out for families all over the region since the early 1920s.
It will enhance the event’s reputation considerably, assist with attracting high profile sponsorships and business partnerships, and give more credence to its work to promote environmental and land-based activities, to keep food, farming and countryside enterprise thriving.
Chairman of the Society’s Council, Michael Blandford, welcomed the Royal status as just reward for an event of such repute and longevity. “The Three Counties Show is the Society’s flagship event, which continues to go from strength to strength”, he said, “and livestock entries are currently at an all-time high. We now host many national breed society shows, bringing pedigree cattle, sheep and pigs from right across Britain , to Malvern, and the largest Rare and Minority Breeds Show in the country. Our horse entries, at almost 3000, have reached record levels too, with many of our equestrians competing in Horse of the Year Show qualifiers. We are also pleased to support traders and local schools and colleges, and now sponsor a Nuffield Scholar each year.”
The Three Counties Show has been a favourite with the Royal family since the early days on its permanent site at Malvern, with HM The Queen Mother visiting the very first one at Malvern in 1958, and HRH The Princess Royal acting as the Society’s President in 1981.
Since then, the Society has welcomed a string of Royal visitors, the most recent being Their Royal Highnesses The Earl and Countess of Wessex (2001), Their Royal Highnesses The Prince of Wales and the Duchess of Cornwall (2007) and HRH The Duke of Gloucester (President 2011).
The Royal Three Counties Show 2013, takes place on 14, 15 and 16 June. Highlights in the Farming Village include national breed society shows, the Limousin Grand Prix, the Gloucester Old Spot Centenary celebrations, the Rare & Minority Breeds Show, sheep shearing and the Rural Business Support Centre.
Arena entertainment includes the White Helmets Motorcycle Display Team, the Red Devils Parachute Display Team, and the Devil’s Horsemen, and there are cookery demonstrations, the International Orchid Show, regional food and drink, countryside pursuits, a children’s Discovery Zone and superb shopping.