RoR launches new website and brand logo

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RoR logoRetraining of Racehorses (RoR) has launched a new, redesigned version of its website,

 The site’s refreshed and simplified look, combined with enhanced content, improved search functionality, more prominent links to RoR social media channels and optimization for all mobile devices, allows users to better interact with RoR online.


Alongside the rebuild of the website, RoR has also introduced a new logo.The new logo features more prominently the ‘RoR’ acronym, which has now become more established since the British horseracing’s official charity for the welfare of retired racehorses was founded in 2000.

The new website has an improved registration system to provide owners of former racehorses with the capability to now manage online their own RoR account, as well as providing the opportunity to book onto the growing number of educational and retraining events organised by the RoR’s network of Regional Coordinators throughout the year.
RoR currently has over 10,000 registered horses on its database who will receive an e-mail to prompt them to update their horse’s details through the new website and create their own unique account linked to their horse’s registration.
The new offers enhanced content areas providing a wealth of advice and options on rehoming for racehorses for owners and trainers, as well as the sourcing options aimed at new owners looking to purchase or loan a new racehorse. The site also a comprehensive care and training section providing short video clips with practical advice on retraining from top coaches Yogi Breisner and Tina Cook.
There is now clearer navigation areas throughout the website allowing users to search for regional events, as well as greater clarity on all of the different RoR Series of competitions and the respective qualification criteria.
The website redevelopment was carried out in conjunction with design agency Firedog Creative managed by Pace Marketing Solutions. The process took into account feedback from current visitors to the site, owners of former racehorses, the racing industry and recommendations made following the RoR independent strategic review in 2014.
Di Arbuthnot, RoR Chief Executive said: “We are delighted that RoR now has a site which not only can be viewed on all media platforms, but also contains a wealth of information for both owners of former racehorses and the racing industry. We have also sought to ensure that the many RoR educational events and competitions are easily accessible, as well as encouraging more people to register their former racehorses online.”


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