EquiFeast kicked off 2012 to a great start by announcing sponsorship from leading outdoor clothing brand Regatta. This is a very new move for the supplements company and a re-emergence for Regatta into the equine world.
This is the first time an equine supplements company has been officially sponsored by a clothing brand, so this news is a positive example of two innovative firms co-operating closely.
Both EquiFeast and their elite rider squad are thrilled to have Regatta join the team. Director of EquiFeast, Malcolm Green, said:
“This is an exciting move for us and an avenue that has not really been explored before. Our unique supplements are helping pave the way for the modern production of calmers and we have actively helped our elite riders realise their potential with our patented equine “brain food”, VCAL. These are exciting times for our elite riders with the success of the Olympics and Paralympics. This new look will surely spur them forward in their success and help promote awareness of both brands”.
At 35 strong, the EquiFeast team boasts some impressive riders including CCI**** event rider Harry Meade, Olympian Joe Meyer, American International Cindy Rawson, 2012 Japanese Olympic hopeful Take Tsuchiya and Grand Prix Dressage rider Sarah Cheetham just to name a few. Emily Chinn, Head of Public Relations at EquiFeast said:
“We were particularly keen to work with Regatta. At EquiFeast we recognise the needs of the modern rider and our elite riders’ squad is a prime example of this. We have riders of all ages and abilities whose horses use our supplements with great success. We wanted a new, fresh look for the squad and Regatta offer a fantastic range of innovative outdoor clothing, which lends itself to all sort of activities from dog walking and mucking out to hacking and schooling. Both Regatta and EquiFeast offer affordable, quality products that really work and we feel the brands complement each other and more importantly, our riders”.
Regatta has a highly respectable reputation spanning back over 80 years. Once prevalent in the equine world, Regatta hope to get back on top and showcase their new rider friendly range. The clothing brand recognise the needs of riders because they are predominantly outdoorsy people, therefore, multipurpose clothing is paramount.
Regatta have been out of the equine game for a while but they are set to remerge with this elegance. The brand’s re-entry onto this clothing market is a bold but timely move and they have the full support from the EquiFeast team. There multipurpose clothing complements the rider’s needs and the EquiFeast team looks great in their new gear. For the first time in years, Regatta had a dominating presents at this year’s BETA.