Winners of the BETA Business award in 2010 & 2011, Iron Horse Equestrian Supplies Saddlery, in Moss, Doncaster, South Yorkshire, has again reached the national finals of the 2012 British Equestrian Trade Association (BETA) Business Awards.
The Tack Shop will be in line to collect the BETA/SEIB Retailer of the Year Award during the BETA Gala Dinner at the National Motorcycle Museum, Birmingham on 19th February. Iron Horse Saddlery was founded in 2004 and is run by mother & daughter Jean Waterworth and Vanessa Townsend who employ a staff of seven. The shop specialises in stocking all leading brands of equestrian equipment, clothing & feed, expanding into shooting clothing & shotgun cartridges in 2011.
“We’re absolutely delighted to have again reached the finals of such a prestigious award, particularly as we were nominated by our customers,” said Jean of Iron Horse Saddlery. “In the best traditions of a specialist retailer, we always endeavour to offer a personal yet professional service with competitive pricing – and it’s satisfying to know that our efforts have been rewarded.”
As part of the final judging, Iron Horse’s trade suppliers have been asked to add their votes to those of customers. BETA is also conducting a series of incognito mystery shops and telephone calls to the short-listed candidates.
“There were more than 4,000 nominations for the BETA/SEIB Retailer of the Year Award, so many congratulations go to Iron Horse Saddlery & their team for reaching the finals,” said BETA’s executive director Claire Williams.
“BETA encourages the highest standards in equestrian retailing, enabling horse owners and riders to shop with confidence where they see the BETA sign.”
More than 450 tack shops and feed merchants across the UK are entitled to display the BETA logo, indicating their retail membership of the trade association and that they are properly run businesses offering reliable advice.
BETA also runs courses to train retailers in the fitting of riding hats and body protectors and to enhance their equestrian product knowledge – information that is available to horse owners and riders who shop with them.
Left to Right Front Jean Waterworth & Vanessa Townsend
Left to Right Back Jo Hopgood, Adrian Wilson, Roy Waterworth & Maralyn Cerenko