HOWRSE celebrates 50 million players and introduces Zara Phillips as official game endorser

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Zara Phillips 750x426 - HOWRSE celebrates 50 million players and introduces Zara Phillips as official game endorser

Zara Phillips at GatcombeUbisoft is pleased to announce that Olympic Team Silver Medalist Zara Phillips MBE will feature in the internationally successful equine game Howrse from this winter. With more than 50 million registered users around the world, Howrse is the leading online game for horse enthusiasts. With in-game imagery and personal advice, Zara will be a mentor and guide for Howrse players in the UK. Some of Zara’s favourite horses, including her Olympic mount High Kingdom, will also be included in the game for players to own themselves.

The former BBC Sports Personality of the Year and Team GB Eventing superstar will guide players through the opening phases of the game and help them complete the tutorials through interactive prompts and feedback. This is the first time that Ms Phillips has become involved with a video game franchise and as well as appearing in-game herself, she will also feature on upcoming advertising campaigns and in-store artwork.

Building on her reputation as one of the most recognizable personalities in the UK equine scene, Zara commented: “It’s great to be involved with a game that lets children and adults alike interact with horses, horse breeding and stable management on a daily basis, meeting like-minded enthusiasts through the game’s social features and sharing experiences.” Regarding the game’s accessibility Zara commented: “Not everyone has access to ride or care for horses regularly and Howrse provides a great opportunity to really understand more about how horses are raised and bred in an easy-to-access and fun way.”

Frederic Cremer, SVP Business Development of Owlient said “It’s an absolute pleasure to be working with one of the UK’s brightest equestrian stars, someone who has global recognition too. Zara understands the benefits that gaming can bring to both broaden the appeal and accessibility of equestrian activities and also raise awareness of animal welfare, and she is the ideal person to help us with Howrse.”

Developed by Owlient, a Ubisoft studio, Howrse is a horse breeding game in which players raise horses and ponies, take care of them, train and enhance their skills and abilities. Players can also set up their own stables and take care of other people’s horses too. Howrse has more than 50 million registered users around the world and is available as a free-to-play browser game for PC/Mac and also for tablet and mobile devices.

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