Fitzdares presents its new ‘Honour’ series of short documentaries, launching with a tribute to the late trainer Sir Henry Cecil, which has been voiced by BAFTA and Olivier award-winning actor Toby Jones.
On November 20th, during the Ascot jumps meeting, Fitzdares will launch the first of a new series of short films, a tribute to the legendary and iconic flat racing trainer Sir Henry Cecil.
During the first lockdown, both the Fitzdares team and Fitzdares members were asked who their ‘icon of racing’ was. With an overwhelming percentage of votes going to Sir Henry, Fitzdares
decided to pay tribute to him with a short documentary and an advert.
This is a big step away from a typical bookmaker marketing initiative – notably, there is no gambling ‘Call To Action’. The film is designed to celebrate the life of Sir Henry Cecil, while also
raising money for Sir Henry’s chosen charity, East Anglia’s Children’s Hospices. Sir Henry’s life is an incredible story of daring and strength of will. His ability to overcome the
tragedy of his twin brother’s death, and then battle his own cancer, is a truly formidable tale of courage. The film honours his fighting spirit, aided by his wife Jane, and also his great
partnership with the wonder horse Frankel, arguably the greatest thoroughbred of all time.
The documentary will be shown on the Fitzdares website www.fitzdares.com/cecil/ and across Sky Racing’s digital channels. A shorter version will be running across the Sky Sports Racing
TV channel, from the Ascot Meeting on November 20 th until the Ascot Meeting on December 20th. Directed by Sion Sylvester, and featuring an original score by Tom Chichester-Clark at Elsham
Music, the film is narrated by BAFTA and Olivier award-winning actor Toby Jones, who is famous for his roles in the Harry Potter film series and The Detectorists. The film has been
developed using footage supplied from the Sky TV archive and the script was created by Tony Rushmer, author of The Triumph of Henry Cecil – the Authorised Biography.
Fitzdares have more ‘Honour’ films planned for 2021, with tributes to legends of football and National Hunt racing in the works. Fitzdares CEO William Woodhams commented, “We are so proud to present such a wonderful tribute to such a legendary man. Sir Henry captured the imagination of a nation and is an icon of our wonderful industry, particularly Royal Ascot. At Fitzdares, we are not big fans of bookmaker advertising and instead decided to invest in our ‘Honour’ series of short documentaries to celebrate the real heroes and icons of sport. It is fitting that our first is Sir Henry Cecil”.