Nottingham based digital marketing agency, Fifteen, has completed a new project to help find foster homes for rescued horses. The award-winning firm is working with national equine rescue and welfare charity, Bransby Horses and has helped develop a new ‘Perfect Partner’ matching process, where potential foster carers can enter their details to find their perfect match. The new online application system has been developed to help rescued horses, ponies, donkeys and mules find the right fit, first time, when they are being rehomed with clever use of eight key care promises and a series of questions designed to assess their qualities as a potential equine fosterer.
Kate Crowther, Client Services Director from Fifteen said: “Traditionally equines which needed re-homing were just advertised on the website, but the charity wanted to really develop something more effective; a system which would revolutionise the way equine charities match their rescued residents with new homes. The application process is smooth and easy to follow and it will allow the rehoming team to more efficiently match potential perfect partners to the right equines. The matching process will be based on the potential perfect partner’s ability, experience, personality and potential. The better the match, the less likely there are to be issues going forward and the pony or horse being returned to Bransby Horses later in life.”
Kate added: “The charity expects the new process to reduce the number of unsuitable applicants by half in 2020, saving valuable time and resources.”
Bransby Horses is based in Lincolnshire and was started 52 years ago. The charity now has almost 1,000 equines in their care and covers all areas of welfare including; rescue, specialist care, rehabilitation, riding training, rehoming and sanctuary. The charity rehoming team, made up of seven people, are tasked with finding the right owners for equines who are ready for a home and also travelling to visit and support more than 520 existing equines in foster homes, across the UK.
Rosanna Elliott Hart, rehoming manager at Bransby Horses said: “There are so many reasons why this is a good idea. We love the interest we get in our equines; we just want to make sure those applying understand what is involved in rehoming, from the start. Some of the applicants we currently get don’t fully complete the forms or agree to all the necessary criteria. By making these changes, we are improving the quality of the applications coming through to us, so our team can focus on making the right match and supporting our ‘fosterer’ family across the country.
“We also understand how busy horse owners are. They don’t have time to scroll through hundreds of options to only discover the equine isn’t the right fit. They may also be looking at a number of charities to rehome from and hopefully, this new approach will get more of our equines in good one-to-one homes, right fit first time, and help lots of people looking for an equine to find their Perfect Partner of the four-legged kind.”
A Bransby Family Fosterer plays a vital role to enable the charity to carry on with their rescue and welfare work. 100% publicly funded, the charity relies on the generosity of its supporters and fosterers to continue to run.
If you would like to rehome an equine from Bransby Horses and think you have the knowledge and skills to do so, please visit www.bransbyhorses.co.uk/rehoming to start the journey to finding your Perfect Partner.