Feed time is about to be reinvented with the launch of ReadySupp – a brand new range of equine supplements, with a bespoke service new to the UK. Founded by showjumping instructor Didi Verdina and eventer Katherine Coleman, ReadySupp will set new standards for the quality of equine supplements and will reinvent the way in which they are fed.
Didi Verdina explains: “We ride and we compete, so we understand horses and care about good feeding and nutrition. But we also know that effective supplementing can be time-consuming, messy and unreliable.
“Having spent many dark and cold evenings in the feed room, sorting through tubs and measuring out multiple supplements for a yard full of horses, we decided that there has to be a better solution and we have launched ReadySupp to meet that need.”
Run from the ReadySupp website, the new service enables horse owners to select the ideal combination of supplements for each horse from ReadySupp’s comprehensive 18 product launch range. Having picked their preferred products – perhaps a coat, joint, and digestion supplement – the correct doses are measured and the daily supplement combinations combined. These are then packaged and posted out, not in huge messy containers, but in clearly named ready to use boxes holding 30 neat individual tubs – each containing the perfect daily dose of the combined supplements.
Feed time is transformed: each horse in the yard has his own named box of supplements; the small tubs are clearly labelled; and for each horse it is as simple as pick out a tub, peel back the lid and pour. In yards with multiple horses, and where the making up of feeds might be the responsibility of junior yard staff, this easy administration of supplements is both time saving and reassuring to owners. With ReadySupp an owner can be confident that their horse is getting all of the supplements that he needs every day.
An online ReadySupp account means that monthly deliveries of ready-to-use, individually combined daily doses, in clearly named ReadySupp tubs are despatched automatically. This will ensure that supplements don’t pass their sell-by dates, and will also remove the risk of running out. As the season or level of work changes, the customer can easily log into their account and edit their horse’s supplement order. Adding or subtracting supplements with a simple click of the mouse.
Working with leading independent equine nutritionists the new ReadySupp product range contains the ideal proportion of each active ingredient within each measure. The involvement of top nutritionists – and the help and advice of vets – has been key to the development of the new range, ensuring that it is not only easy to use, but highly effective and professionally endorsed.
In addition to the tailored service, a launch range of 18 ready to use ReadySupp products are available through retail and online, with further products to follow.
ReadySupp launches at The London International Horse Show at Olympia on 16th December 2013. The team have already trialled a small number of new products to a select audience at Your Horse Live, and had a great response. Founders Didi Verdina and Katherine Coleman will be on hand at Olympia (stand L6) to provide help and advice.
The ReadySupp range can be ordered through the website www.readysupp.com, which launches on 16th December, while the pre-mixed products are available through good feed merchants.