The film captures the grace and power of the equine stars of Ladies’ Day at Beverley Racecourse in East Yorkshire and promotes a new three-year partnership with Beverley’s fast-growing Flemingate retail and leisure destination.
Filmed at dawn before Flemingate becomes a bustling hub of activity, the video follows four magnificent horses as they canter through the centre’s main thoroughfare.
CLICK HERE to watch the video
The four-legged stars of the film were under the expert guidance of horse trainer and stunt rider Ben Atkinson, from Atkinson Action Horses. The company supplies highly-trained horses and riders for film and television, including TV hits such as Poldark, Peaky Blinders and Jamaica Inn, and has worked with the racecourse on a number of projects.
Ben Atkinson, who is the riding double for Aiden Turner, who plays the title character in Poldark, alongside Beverley’s own glamorous rising star Eleanor Tomlinson, said: “Working with the team at Beverley Racecourse has enabled Atkinson Action Horses to be a part of some incredible projects, from tuxedo Cossacks to riding stallions through shopping centres.
“However, this latest challenge tops them all! We hope people enjoy watching it as much as we enjoyed helping to make it!”
The film also features Atkinson Action Horses trainer and stunt rider Katherine Pickering, who is seen leading the horses through Flemingate, exuding the beauty and glamour of Ladies’ Day.
Sally Iggulden, Chief Executive at Beverley Racecourse, said: “You don’t expect to see horses running free in a shopping centre, which is why the film is so striking and different.
“The horses are always the centre of attention at Beverley – even on Ladies’ Day, when they share the limelight with racegoers in all their finery – and the film reflects that.
“It’s an unusual way to promote Ladies’ Day, but perfect in view of our exciting partnership with Flemingate.”
The partnership with Flemingate will herald in a new feel for East Yorkshire’s most glamorous event of the summer, on August 16.
Graham Tait, Flemingate Centre Manager, said: “We’re delighted with the film, which is so creative and inspirational. It has really captured the essence of our partnership.
“We’re so proud to be supporting Beverley’s biggest social event for the next three years and excited to be working so closely with Sally and her team to make this year’s Ladies’ Day even more glamorous.”