Equestrian Life magazine, the glossy regional monthly with a circulation area from Cornwall to the Scottish Borders, is to make its sponsorship début at BETA International 2013. This popular consumer title – with two regional editions, featuring the latest news and product reviews – will sponsor the trade fair’s exhibitor goody bags for the first time.
“BETA International is a trade show that we are really proud to be associated with,” said Equestrian Life owner and publisher Zoe Molesworth. “We came along as an exhibitor last year and were blown away by the show’s overwhelming sense of enthusiasm, and it was great to have a stand alongside companies regarded as household names by our readers. In 2013, we want to be more involved and lending our support to one of the show’s features seems to be the perfect way.” Goody bags are handed out to all trade fair exhibitors. Made from heavyweight jute, these branded bags are a handy addition to the exhibiting experience, packed with essential information, a show catalogue and the obligatory packet of Polo mints.
“We are extremely pleased to welcome Equestrian Life to our loyal band of supporters,” said Claire Thomas, commercial manager of Equestrian Management Consultants (EMC), organiser of the trade fair. “The magazine is highly regarded in the equestrian industry and we are looking forward to working with Zoe and her dedicated team.”
Equestrian Life joins fellow sponsors Caldene, Redpin Publishing, SsangYong, Toggi, TopSpec and Virbac Animal Health, which returns as main sponsor.
BETA International is the leading trade fair for the equestrian, pet products and country clothing markets. The 2013 show will take place at the NEC, Birmingham, from 17 to 19 February.