BEDMAX Retailer of the Year Awards 2020 : Top Equine Horse Bedding Producer Recognises Best Supplier

Author: No Comments Share:
Horse bedding

Tim Smalley Managing Director of BEDMAX Shavings Ltd 150x100 - BEDMAX Retailer of the Year Awards 2020 : Top Equine Horse Bedding Producer Recognises Best SupplierBEDMAX Shavings is thrilled to announce the winners of its inaugural Retailer of the Year Awards 2020. Scooping the award for the larger retailer category is Robson & Cowan in Morpeth, Northumberland, and Wheatley Farm Shop in Oxfordshire has picked up the prize for the smaller retailer category.

The awards were set up in celebration of BEDMAX Shavings 20th anniversary to acknowledge loyal customers over the years and recognise all the retailers across the UK, whose support has helped to make the iconic yellow and green bags the best-selling equine bedding in Britain. This is a proud year for BEDMAX, reaching this milestone of two decades since the first horse bedding shavings came off the production line.

Robson & Cowan is a family run country store famous in the North East for its fantastic service. On hearing that the retailer had won, Frank Cowan said:

“We receive tremendous support from BEDMAX and stock all of their products including LITTLEMAX, STOCKMAX and HOTMAX. So to win this award from them is fantastic and amazing news which I am thrilled to hear about. I would like to thank those who nominated us, and our sales team in the office which is second to none, and this award is testament to that.”

Wheatley Farm Shop has been a customer of BEDMAX for many years, and is a family run farm shop and garden centre near Oxford selling a range of equine products. When notified of the award, Carol of Wheatley Farm Shop said:

“In the current times it is nice to be appreciated and recognised by one of our suppliers. It gave us a boost winning the regional selection, so to be announced as the overall winner in the Small Retailer category is amazing. We have been loyal customers of BEDMAX products over the years as we support the health benefits and education that comes with the product, and accordingly recommend them to our equestrian customers whenever we can.

“We have some lovely customers who have gone out of their way to put us forward and winning this is very welcome news, it helps to keep a smile on your face.”

Regional winners will receive a certificate and plaque and overall winners in each category will receive a 2020 Retailer of the Year Trophy and a £250 prize to be spent on a staff party.

The awards were run by an online nomination process, followed by a judging process. All the regional winners were stockists which offered the very highest levels of customer support and equine knowledge. The overall winners were the retailers that demonstrated these qualities, along with outstanding product knowledge and evidence of going the extra mile on customer service. Commenting on why Wheatley Farm Shop and Robson & Cowan stood out, Managing Director of BEDMAX, Tim Smalley said:

“These awards were devised to recognise all our amazing retailers across the UK who work to support horse owners and the wellbeing of their horses, as well as thank them for their unwavering efforts. It also has been quite a celebratory year for us, reaching our 20th birthday in 2020, so we wanted to acknowledge this.”

“A tremendous number of people submitted nominations with entries from the length and breadth of the UK mentioning the unrivalled service provided by their local store, combined with excellent knowledge of equine products. So our judging panel had a tough decision to choose one overall national winner for each category, but Wheatley Farm Shop and Robson & Cowan stood out in terms of their attention to detail an in-depth understanding of equine bedding.”

The regional category winners were: –

North East & Yorkshire

Large Retailer –The Feed Warehouse – Durham

Small Retailer – Robson & Cowan – Northumberland

North West & Wales

Large Retailer – Corbetts Malpas Ltd – Cheshire

Small Retailer – Fleet Farm Equestrian – Cumbria

East & South East

Large Retailer – GJL Animal Feeds – Norfolk

Small Retailer – Wheatley Farm Shop – Oxfordshire


Large Retailer – Vale Gardens – Midlands

Small Retailer – SLB Nailstone – Leicestershire

South West

Large Retailer – Wadswick Country Store – Wiltshire

Small Retailer – Toughmutts – Gloucestershire


Large Retailer – Russells of Larbet Stirlingshire

Small Retailer – Collessie Feeds – Fife

The Retailer of the Year Awards has proved such a success that BEDMAX will continue to run this as an annual event, as part of its continued commitment to promote horse health.

BEDMAX Shavings were the first dust free, tailor-made bedding for horses to be produced in the UK. The company currently has two Royal Warrant appointments granted by Her Majesty the Queen and HRH the Prince of Wales. Today, this pioneering business with three production plants and a global reputation, is an industry market leader.

Further information about BEDMAX shavings can be found on

Previous Article

TopSpec Electrolytes

Next Article

Equestrian firm launches pick and mix rainbow range in support of NHS charities

You may also like

Leave a Reply

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.