Ariat now do Denim!

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Ariat Ruby 750x426 - Ariat now do Denim!

Ariat Ruby 300x300 - Ariat now do Denim!There are so many ways to ‘do denim’ and with its versatile and fashionable appearance finding your favourite pair of jeans isn’t just about essential clothing, once discovered they become a key element of your style and personality. Ariat are proud to introduce the UK to a completely new collection of denim, focusing on a trendy appearance without compromising on fit.

Catering for both men and women, the new line of Ariat Denim offers exceptional quality along with style and a flattering fit. No detail has been left out in the design process and all items are made from ring-spun cotton denim that is durable while still being soft to the touch. Taking in to consideration the difference in male and female body shapes, the women’s Ariat Denim range comes complete with contoured waistbands and slimming back pockets to accentuate the figure, while the men’s line is equipped with practical extra deep pockets and reinforced belt loops.

The debut products in the women’s Ariat Denim collection are the Ariat Ruby and Ariat Turquoise jeans. Both styles offer a boot cut design and are made from 98% cotton and 2% spandex to provide a contoured, comfortable fit without clinging to the wrong places!

Ariat Ruby features a flattering low-rise waistband; while the hand-sanded denim and triple stitching on the inner leg gives a long, lean look. For individuality the Ariat Ruby jeans feature a beautiful stitch detail on the back pocket and Western scooped front pockets to complete the look. Ariat Turquoise has a mid-rise waistband, which provides a smooth silhouette that highlights all the right places! The slim fit jeans offer a contemporary, yet classic appearance with hand-sanded and whiskered denim to provide a trendy ‘broken in’ appearance and the contrasting stitching gives a funky and fun detail.

Two styles have also been introduced just for men. The Ariat Men’s M2 Relaxed Fit is available in either medium or dark tinted wash – granite or swagger – and the 13oz denim gives a cool and casual, laid back look. The Ariat Men’s M4 Low Rise is constructed from lighter 11oz denim with 98% cotton and 2% spandex to give a slight stretch. Available in a medium dark wash, Tabac, the low-rise style and boot cut jean is stylish and smart, as well as flattering for the male figure.

Women’s Ariat Denim is available in one colour, Caliente, in sizes 25 – 32 in short, regular and long length. Men’s Ariat Denim is available in sizes 30 – 38 in short, regular or long length. All four styles have a RRP of £84.99.

For more information about Ariat Denim or to view the comprehensive range of apparel available, visit: or telephone: 0845 600 3209.

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