Young Entrepreneur launches Equestrian Performance Brand

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Softshell training Jacket Copy 750x440 - Young Entrepreneur launches Equestrian Performance Brand

Softshell training Jacket Copy 150x100 - Young Entrepreneur launches Equestrian Performance BrandScottish based Equestrian Clothing Brand, Apt Cavalier Ltd, has launched their introductory collection “On The Yard”. Founded by Fashion Graduate and keen British Eventer, Sarah Johnstone who is based in Galashiels, Apt Cavalier’s aim is to produce sportswear which professional riders will love to ride in, at a price which amateur riders can afford.

Sarah graduated from Heriot Watt university in 2012 with a BAHons degree in Fashion Design for Industry, Sarah has spent time working in the industry gathering the relevant skills and experience to not only start her own business, but to run it well. She has been horse riding herself since she was eight years old and currently competing her own horse, Woody, up to BE Novice level. This season alone has seen them qualify for numerous British Eventing Reginal finals and the Scottish Championships.

Sarah said that combining her degree with her experience in the competitive horse world just “made sense”. When asked why she had chosen to start her own business she commented that “other sports such as cycling have moved ahead with the technology used in their clothing, whereas horse riding has been slightly left behind. There has been progress in the last few years as we now see lightweight helmets, plastic stirrups and innovative air jackets replace their old-fashioned predecessors in the collecting ring, so this is the time that Apt Cavalier can really shine.”

Check out these videos explaining the products in more detail. 

The AptCavalier Training Gilet

The AptCavalier Training Jacket

Apt Cavalier’s introductory range is now available from and is made up of garments for training such as Gilets and Softshell Jackets and well as Hat Covers, Bobble Hats and Saddle Cloths which are instantly recognisable due to their elegant AC branding.

Apt Cavalier’s Elite Performance range will be released later in July and includes innovative Performance Skins and Competition Shirts which use clever design features including mesh inserts to keep the rider cool during the intensity of competition. These garments are constructed using top of the range technical fabrics sourced from Italy, Germany, Sweden and Switzerland which embody qualities such as muscle support, UV protection and stain repellent. Apt Cavalier partner with specialist British Sportswear factories to produce high quality garments which will truly increase the comfort and aid the performance of the rider.

Apt Cavalier has already secured a partnership with top Equestrian photographer Dave Cameron, based outside Edinburgh, along with two of his FEI riders, Jodie Neill from Drum and Giorgia Burns from Kilsyth, who have joined Apt Cavalier as Brand Ambassadors.

Performance Skin Copy 201x300 - Young Entrepreneur launches Equestrian Performance Brand
The Performance Shell
Training Gilet Copy 201x300 - Young Entrepreneur launches Equestrian Performance Brand
The Gilet

The On The Yard Range comprises Training Gilet, available in black/navy in sizes XS to XL and priced at £35.00.  The Training Gilet is available in black/navy and in sizes XS to XL and priced at £50.00.  The saddle cloths come in burgundy/black/white and prices start at 38.50 for a full.

Launching August is the Elite Performance Range of luxury training leggings in black, sizes 8 to 16 and priced at £37.50; the luxury training tee in canon grey, sizes 8 to 16 and priced at £35.50.  The Coolmax performance shirt comes in white in sizes 8 to 16 and prices start from £44, and the Performance Skin is available in white/burgundy/black/navy, sizes 8-16 and priced at £47.50.

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